Ha Noi, November 2023 – With extensive global and local experience and expertise, Hai Phong Tourism Joint Stock Company (JSC) appointed Savills Viet Nam as the Property Manager and Marketing Agent at The May Legend, one of the first Grade A office and retail buildings in Hai Phong. Savills will deliver bespoke property management and marketing services that meet global standards, maximise local potential, and speak to target customers.
The May Legend is a Grade A office and retail development at 55-57 Dien Bien Phu, Hong Bang, Hai Phong, a prime location at the financial axis in the city centre. Drawing on intricate industry knowledge, Savills understands that Grade A office buildings deliver distinctive architecture, high development standards, and advanced technology, and should provide customer-focused initiatives, all of which require specific management techniques. We will assist The May Legend in streamlining its management system from the pre-opening phase. These systems will align with Grade A office standards and will ensure project competitiveness and high-end customer experiences.
The 15,000 sq m building is a pioneer in high-end office and retail space in Hai Phong, a dynamic and economically powerful port city. Boasting cutting-edge facilities at the heart of the CBD, The May Legend caters to diverse tenant requirements, promoting workplace productivity and facilitating streamlined, cost-effective business operations. Its prime position ensures that occupiers have seamless access to an array of nearby amenities. Savills Place will curate strategic marketing tools and initiatives, which will position The May Legend as Hai Phong's premier office development.
Mr Matthew Powell, Director of Savills Ha Noi, shared: “Our team is excited to partner with one of the leading developments in Hai Phong. We look forward to delivering high-end marketing services and collaterals that highlight the property’s unique features while embodying the brand’s core values and image. Our deliverables will touch diverse customer touchpoints, helping The May Legend stand out and meet its leasing objectives.”
As the office market becomes more competitive, office developments must present a point of difference to occupiers. This is why Savills Property Management Team will apply RISE principles, a customer-centric framework from Savills Global. This, in combination with a deep understanding of local legal and preferential requirements, will make The May Legend a place where tenants actively want to be. RISE provides a support structure for management teams, enabling them to deliver high-quality services, detect and solve problems, and fill the gap between tenant expectations and their experiences within the building. Savills strategies balance optimising operational costs while retaining long-term tenants and prolonging the lifespan of a property.
A representative from Hai Phong Tourism JSC said: “We came to Savills with our trust in its ability to create a cohesive brand image for the project, positioning it as the leading office and retail building in Hai Phong. Savills dedication and professionalism in property management will help us to deliver the best possible experiences and offices to our future tenants.”
Ms Vu Kieu Hanh, Director, Property Management, Savills Ha Noi, stated, “We look forward to working with Hai Phong Tourism JSC and will uphold the premium nature of its new development. Our experience will allow us to ensure smooth operations throughout the complex. We understand how to manage Grade A properties as well as the changing needs of occupiers. With our detailed knowledge of both operations and occupiers, we will deliver first-class services that uphold the premium nature of The May Legend.”
The collaboration between Savills and Hai Phong Tourism JSC demonstrates the commitment and orientation of both companies to deliver high-class services that meet international standards. It also reaffirms the trust of leading developers in Savills Property Management and Consultancy services and Savills Place Marketing services.