The consumer economy
Consumer confidence has remained broadly stable over the last three months, with the GfK survey pointing to British shoppers being marginally less pessimistic about their personal financial situation than normal. However, their responses about the wider economic situation have become more negative, and this is often a leading indicator of a potential change in the overall measure of consumer confidence.
February's retail sales data showed a strong rebound in year-onyear growth (3.7% yoy) following January's very weak data, and we expect this to be sustained in March's figures. However, the forward picture will see increasing inflationary headwinds as this year progresses. While some surveys are pointing to the fact that the inflationary impact of sterling's devaluation may already have peaked, other factors such as rising utility bills are expected to push CPI close to 3% over the summer.
With wage growth not likely to keep in step with inflation, the key question for UK retailing is how shoppers will continue to fund spending. Household savings ratios are now at their lowest ever level, indicating that saving less is one way that shoppers are funding purchases.
Furthermore, the Financial Policy Committee (FPC) has recently started to make worried noises about the level of unsecured borrowing that is going on. This is being driven by a combination of longer interest-free periods on offer on credit cards, and lower interest rates on loans. The FPC's concern is that underwriting of this credit is weak, and any action by them or the PRA to correct this could negatively impact on consumer spending growth.
All this having been said, we still expect household spending to grow by around 4% this year, with the slowdown in the rate of growth more likely to be in 2018 and 2019.