The affordable luxury segment

Affordable luxury brands become more active

The rise in the ‘affordable luxury’ segment was apparent in store openings this year. The ‘ultra luxury’ segment continued to dominate, however, there was a proportional increase in store openings by ‘affordable luxury’ brands with them accounting for 44.9% of all luxury store openings this year up from 38.1% in 2016.

Other cities that are relatively well represented for ‘ultra luxury’ brands also ranked high when examining the ‘affordable luxury’ segment. For example, Shanghai placed joint ninth on this basis while not featuring in the headline all luxury top 10. Shanghai was also one of few markets that saw ‘affordable luxury’ store openings dominate in 2017, with them accounting for 57.1% of all luxury store openings.