White City Living

London, UK

The Ariel – Television Centre

Details

Contacts

 

PROJECT INFORMATION

 

  DEVELOPER Mitsui Fudosan UK and Stanhope   PROPERTY TYPE Studio, 1–3BR & Penthouses
  SCALE 23 levels, 167 apartments   COMPLETION Expected Q1/Q2 2027
  TENURE 999-year leasehold  

 

The Ariel represents a curated collection of homes within the historic Television Centre – the former home of the BBC. Recognised as a cultural icon, this development offers a sophisticated lifestyle within an established creative community. Residents benefit from a blend of modern architecture and heritage, set in a destination designed for living, working, and innovation.

LOCATION

Ideally located in the heart of White City, The Ariel stands opposite Westfield London and the Imperial College White City campus. The development offers a hyper-connected transport network:

  • Directly opposite Wood Lane and White City underground stations.
  • Moments from Shepherd’s Bush Overground station.
  • Direct access to the West End and The City in less than 20 minutes.
  • 30 minutes to London Heathrow airport via the A40.
  • Neighbouring the affluent districts of Notting Hill and Holland Park.

Contact for Sales Advisory If you are looking to purchase an apartment at The Ariel – Television Centre, or if you would like to explore other available options in London, please contact Savills for dedicated support. Residential Sales - Savills Vietnam ☎ Hotline: (+84) 96 96 96 201
✉ Email: Sales@savills.com.vn Book A Visit →

 

SCALE AND DESIGN

Designed by the Stirling Prize-winning AHMM, The Ariel is the only tower within the Television Centre estate. The elegant 23-storey building features a bold design that complements the site’s modern architectural heritage.

The primary design focus is the provision of 360-degree views across West London. With only 167 apartments, the building encourages connectivity through shared spaces while offering private, design-led residences. The restoration of the wider Television Centre ensures that The Ariel sits within a world-class complex of retail, dining, and green spaces.

television-centre

AMENITIES

Residents at The Ariel enjoy ten exclusive amenities and access to the wider estate’s luxury facilities:

  • Elegant lobby with 24-hour concierge and a dedicated co-working space.
  • Wellness Lounge, Yoga Room, and private fitness facilities.
  • Private Bar, Residents Lounge, Private Dining, and an outdoor Terrace.
  • Proximity to top-tier institutions including Godolphin and Latymer, St. Paul’s Girls’ School, and elite universities like LSE and Imperial College.
Savills

Ideally located in the heart of White City, The Ariel stands opposite Westfield London and the Imperial College White City campus.

SALES POLICY

When choosing to own UK property through Savills, clients receive comprehensive support to ensure legal safety and cash flow optimisation:

  • International Legal Consultancy: Expert guidance on UK property ownership procedures for foreign investors, including the 999-year leasehold transfer.
  • Transparent Payment Process: Advice on payment schedules aligned with the construction progress from Mitsui Fudosan and Stanhope.
  • Handover & Lettings Support: Asset management and letting services, leveraging the community of 30,000 professionals in the White City innovation hub to maximise returns.
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