TECHCOMBANK TOWER
6 QUANG TRUNG

PROJECT INFO

• Client: Masterise Homes
• Location: 6 Quang Trung
• Sector: Office & Retail
• Services: Brand Development, Leasing Marketing Collaterals Development, PR & Communications

THE BRIEF

The Grade A office market is transforming, no longer do offices simply provide a workspace, but they are becoming important tools in creating brand identity and retaining talent. 6 Quang Trung is positioned as the first “world-class" office tower in Viet Nam with services and security that meet international standards, the latest Prop-Tech system, and a prime location with reputable developer and partners.

Techcombank Towe - 6 Quang Trung aims at attracting renowned businesses that are market leaders, such as multinationals keen to grow in Viet Nam.

A challenge we faced was that the definition of a “world-class” building is not widely recognised in Viet Nam. This posed a challenge to us in differentiating the project on the market. While Masterise Homes is a renowned developer, 6 Quang Trung is its first office building. Thus, the project needed a well-rounded branding package that not only represented the high quality but also supported the commercial leasing activities

OUR APPROACH

To tackle these problems, we:

• Redefined the term of world-class standard for an office building to turn 6 Quang Trung’s brand positioning into “the one and only” in Vietnam, which is also compatible with top-notch buildings globally.
• Develop an exquisite brand asset (story, identities, marketing collaterals) to represent the standing of 6QT as the best office building in Vietnam.
• Develop a multi-channel marketing & communication plan focusing on reaching out and attracting reputable companies in the F.I.R.E industry to establish their headquarter in the building

KEY ACTIVITIES

• Develop a full branding & basic marketing collaterals package including: Brand development (Brand Audit, Brand Positioning & Naming, Brand Story & Identity, etc.), Project brochure, Site hoarding, Leasing signage, Leasing factsheet, Project website, Property Showcase content development.
• Plan & Implement marketing & communication activities including:
• Marketing Collaterals & Outreach Branding: Project video introduction, Commercial Leasing Video, Virtual tour, LinkedIn Marketing
• PR & Awards: Press release, PR articles development & booking, PR on Savills Corporate Website
• Events & Activations: Signing ceremony, Tenant event, Official launch, Media tour.
• Outreach & Optimization: SEO
• Direct Marketing: Direct mail package, Email marketing, Marketing placement at Savills events

Experience Excellence in Place MarketingContact Savills Place today for tailored brand marketing solutions for your project. Savills Place ✉ Email: MPowell@Savills.com.vn Send enquiry →